Trainer-Run Sales Event Pricing
Every Game On option is personally built and led by Paul Kennedy and includes four onsite days of hands-on support: one full onsite preparation day with dealership staff, followed by three full trainer-run sales-event days.
Typical Core Event Investment: About $4,000
The trainer-and-call-centre event package is $3,795—approximately $4,000 before applicable unit fees, travel and taxes.
This includes:
- One full onsite preparation day
- Three full trainer-run sales-event days personally led by Paul Kennedy
- Professional call-centre outreach to as many as 1,000 customer records
- Appointment development and confirmation
- Customer registration and salesperson handoffs
- On-floor event direction, tracking and management support
The professional call centre is included in this package. It is not added later as a separate call-centre surcharge.
Final pricing can vary based on required travel, campaign requirements and qualifying vehicle sales volume during the agreed event period. All unit fees and travel costs are explained and confirmed in writing before the event is booked.
Contact Paul for a consultation and a complete written proposal based on your dealership, location and event objectives.
Every Event Includes
- Event planning and complete setup support
- Review and organization of working leads
- Hands-on outreach with dealership staff using available in-house tools
- Making and confirming customer appointments
- Sales-team preparation and kickoff
- Customer registration and salesperson handoff
- On-floor event direction and team support
- Tracking of appointments, attendance and sales
- Ongoing adjustments with dealership management
Option 1 — Team & Trainer Event
$2,895 base event fee plus agreed performance-based unit fees
Best for dealerships with strong existing leads and effective in-house outreach tools.
Paul works directly with the dealership team to contact existing opportunities, make and confirm appointments, prepare the event and direct all three sales-event days.
Optional Game On-managed email-and-text campaign or ringless voicemail campaign: $399.
Option 2 — Team, Trainer & Professional Call Centre
$3,795 base event fee plus agreed performance-based unit fees
The closest option to the typical core event investment of approximately $4,000.
Everything in Option 1, plus professional call-centre outreach to as many as 1,000 customer records, backed by 20 years of automotive outreach experience.
Paul and the dealership team work the responses, follow up with interested customers and confirm appointments.
The professional call-centre service is included in the package. It is not added later as a separate surcharge.
The dealership may use its own email and text systems. A Game On-managed email-and-text campaign or ringless voicemail campaign may be added for $399 when additional outreach is required.
Option 3 — Complete Game On Outreach
$4,194 base event fee plus agreed performance-based unit fees
Everything in Option 2, plus one of the following:
- A Game On-managed email-and-text campaign
- A Game On-managed ringless voicemail campaign
This option brings dealership staff outreach, professional calling and coordinated digital outreach together under one complete event plan.
How Final Pricing Can Vary
Where applicable, performance-based unit fees are tied to qualifying vehicle sales during the agreed event measurement period. Because event sales volume can vary, the final total investment can also vary.
Before the event is booked, the written proposal will identify:
- The exact fee per qualifying unit
- What qualifies as an event unit
- The applicable measurement dates
- Any exclusions or special conditions
- Any agreed maximum or fee cap
No unit fees are charged outside the terms confirmed in the written event agreement.
All prices are in Canadian dollars, plus applicable taxes. Required travel is quoted in advance.
Ask for Specific Pricing
Every dealership, market and event objective is different.
Contact Paul Kennedy for a consultation and a complete written proposal based on your dealership’s location, customer-outreach needs, expected sales volume and event goals.
Paul Kennedy
613-285-7851
paulkennedy@carbuyerscanada.com
Frequently Asked Questions
What does the approximately $4,000 investment include?
The typical trainer-and-call-centre event package includes one full onsite preparation day, three full trainer-run sales-event days led by Paul Kennedy, and professional call-centre outreach to as many as 1,000 customer records.
It also includes appointment development and confirmation, sales-team preparation, customer registration, salesperson handoffs, on-floor event direction, activity tracking and ongoing coordination with dealership management.
Are the professional calls included?
Yes. Professional call-centre outreach is included in the applicable event package and is not added later as a separate call-centre surcharge.
Why can the final event price vary?
Final pricing can vary based on the dealership’s location, required travel, campaign requirements and qualifying vehicle sales volume during the agreed event period.
Any travel costs and performance-based unit fees are explained and confirmed in writing before the event is booked.
How do performance-based unit fees work?
Where applicable, unit fees are tied to qualifying vehicle sales during the agreed event measurement period.
The written proposal will identify the exact unit fee, what qualifies as an event unit, the applicable dates, any exclusions and any agreed maximum or fee cap.
What happens during the preparation day?
Paul works onsite with dealership management and staff to review the event plan, organize working leads, prepare outreach activity, develop appointments, confirm responsibilities and help the team get ready for the three-day event.
What does the dealership need to provide?
The dealership typically provides access to its approved customer records, working leads, CRM or outreach tools, available staff, event objectives and the management support required to carry out the agreed plan.
The exact requirements are reviewed before the event.
How far in advance should an event be booked?
Earlier is better, particularly when professional calling, email, text or voicemail campaigns are required.
Contact Paul as soon as possible to discuss available dates, event objectives and the preparation time needed for the campaign.
Can Game On work with our existing CRM, email and text systems?
Yes. Game On can work with the dealership’s existing systems and in-house tools where available and approved.
Additional Game On-managed email, text or ringless voicemail outreach can also be added when required.